You can pinpoint the areas where your competitors have higher visibility, then dig deeper to understand why your site is underperforming. SpyFu’s data visualizations are another highlight. This is all strengthened by SpyFu’s catalog of historical data (so you can track the ranking of keywords over time), which is available through all payment plans. From here, you can identify new keyword opportunities, spy on your competitors’ backlinks, and see which keywords your rivals are targeting with Google Ads. The domain overview interface plays host to SpyFu’s standout features. It offers plenty of data and insights to help your business steal a march on your rivals, but does it have enough features to handle all your SEO requirements? SpyFu built its reputation as a competitive intelligence tool for search marketing. It claims to have the best proprietary backlinks database and provides solid rank tracking, great site crawl, and keyword research which goes well beyond the classic Google lookups and includes both Amazon and YouTube as well as the major international search engines. To monitor your site’s performance in search over time for specific keywords, configure the Rank Tracker, and when you want to find keywords to rank for, use the Keyword Explorer.Īhrefs has added a content exploration facility for discovering topics, identifying influencers, and finding backlink opportunities.Īhrefs is the only SEO tool that consistently estimates traffic from webpages and includes that metric in all its views. It even provides a peek into the paid search dimension of the site.įor a more in-depth analysis of a specific site, use the Site Audit tool which will crawl your site and give it a Health Score and a list of places to improve your technical SEO. It also estimates the number of keywords a site ranks for, the traffic it generates, and the value of that traffic. Its only weakness seems to be its impossible-to-pronounce name.Īhrefs’ Site Explorer is a lookup tool that provides backlinks analysis of any page or site you wish to check. Top it all off with a great user experience and video tutorials to help you get the most out of your SEO, and you end up with an absolutely stellar SEO tool. It fully qualifies as an SEO tools suite, covering all an SEO’s needs: site crawl, rank tracking, a keyword tool which goes beyond the market standard, and a content exploration tool for finding new topics. Ahrefs is not just a great backlinks tool.
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